Google Genesis: The Best AI Tool to Write News Articles?
In the ever-evolving world of technology, Google has once again made a significant stride with the introduction of Genesis, an AI tool designed to generate news copy. This innovative tool is a testament to Google’s commitment to advancing AI products for personal, productivity, and developer use cases, and now, journalism and news.
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What is Google Genesis?
Genesis is an AI tool that can ingest details of current events and other information to generate news copy. Google has pitched this tool to major news outlets like the New York Times, the Wall Street Journal, and the Washington Post as a “personal assistant for journalists”, allowing them to focus on other tasks.
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The Reception for Google Genesis
The reception of Genesis has been mixed. Some executives who saw Google’s pitch described it as unsettling, taking for granted the effort that goes into producing accurate and artful news stories. However, the potential of AI-enabled tools assisting journalists with options for headlines or different writing styles is undeniable.
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How Google Genesis Works?
It’s unclear which part of Google is behind Genesis. Google already has “Help me write” in Gmail and Google Docs, with similar capabilities offered by Bard and a more contextual version in Messages with Magic Compose. It’s not hard to imagine an LLM trained specifically on a news organization’s archive to get down the writing style.
The Potential Use Cases of Google Genesis
Last week, OpenAI partnered with the Associated Press to get access and “examine potential use cases for generative AI in news products and services”. Companies like Google licensing content from publications for AI training seems likely and something that those organizations are calling for. It could be an extension of existing licensing partnerships.
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Google's Statement About Google Genesis
Google issued a statement saying, “In partnership with news publishers, especially smaller publishers, we’re in the earliest stages of exploring ideas to potentially provide AI-enabled tools to help journalists with their work.” They emphasized that these tools are not intended to, and cannot, replace the essential role journalists have in reporting, creating, and checking their articles.
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Conclusion
The introduction of Google Genesis marks a significant step in the intersection of AI and journalism. While the tool has sparked some controversy, its potential to revolutionize the way news is written and disseminated is undeniable. As Google continues to refine and develop Genesis, it will be interesting to see how it shapes the future of news writing.
